Toyota has sold 3 million hybrids - The last day of February, sounded the "alert" at the headquarters of Toyota, which sold globally is 3.0388 million hybrid vehicles, including trucks and vans. It is a new milestone for the brand that has opted for this technology, which is on the street since 1997 when sales began Coaster Hybrid EV.
Almost two-thirds of sales are concentrated outside of Japan, a key market for hybrids, as they sell many more than in the rest of the world. Moreover, two out of three hybrids that were sold were Toyota Prius hybrid car identified as the ultimate and that was designed from scratch as such.
What about Lexus? If we add all the models that have sold us out almost 300,000 units (10%), including newcomer CT 200h Lexus, sold in Japan since January. Nor should we forget the commercial vehicle, some 3,500 units have been sold virtually alone on Japanese soil.
As shown in this figure, up to 2000 did not sell any hybrid outside Japan. From 2004 there was an explosion in sales with the introduction of second-generation Prius, peaking in 2007. Since 2009, the market gaijin (foreign) began to recover again.
It is very important the impact of public support for the purchase of hybrids, both in the U.S., Europe and Japan. In fact, the third-generation Prius has been the model sold in Japan every month for over a year and is the most sold on the market in a single year in U.S. history, a success.
In the European market has helped the introduction of the compact Toyota Auris HSD, which has more than 25,000 units and is manufactured and sold only in the old continent. Lexus sales will also rise thanks to CT 200h, or why all forecasts indicate that is considering the group's luxury brand.
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